Over the last few years, we’ve seen the tablet explode in popularity. Since the introduction of the very first iPad in 2010—”one of the most successful products ever”—tablets have made strides in development and prices have dropped, making them increasingly accessible to consumers. It scarcely needs to be said: we live in a mobile world, and that doesn’t just mean phones.
With the tablet market only growing, the case for companies to make an app for iPad or one of the numerous Android-based tablets—often to go alongside an existing phone app—is clear. The increased screen real estate and visuality that the tablet provides opens up a world of possibilities. Think of a clothing retailer, who can allow customers to flip through gorgeous photos and 3D views in an iPad app. Or a news source that offers rich multimedia content in their app. Or the sketching and 3D modeling users can do on a bigger screen.
However, beware! There be dragons ahead, in the form of the common misconception that a tablet app is essentially just a larger version of a phone app. An iPad’s basically a big ol’ iPhone, right? Wrong. A tablet is its own device with a unique form factor and its best apps will have design specifications that are suited to that particular form factor.